78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed

If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention.

But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business?

In this podcast, Wes Bush, CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies.

They cover;

• What is product-led growth?
• Why companies adopt a strategy like this
• Is product-led growth right for your business?
• Where to start when adopting a product-led growth strategy
• How you should structure your marketing team to support this 
• Metrics to track
• Pitfalls and how to avoid them

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.