97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co

In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience? 

In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite reads. 

So, if you’re someone who has to engage the C-suite, or you want to create a marketing strategy that can help you differentiate your business, then tune in because we cover everything you need to know.

We cover:

• What does it mean when someone is an expert?
• The research that Rin's agency has produced on C-suite reading habits
• How to approach expertise-based positioning
• What type of content should you produce? 
• What type of content to avoid producing
• Tips for content distribution
• How should you think about ROI with this type of content? 
• What Rin looks for when hiring B2B content marketers 

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.